Brand strategy
Brand strategy is an internal and external evaluation process that determines how potential customers, current customers and employees perceive your brand.
In fact, when formulating a brand strategy, the features and characteristics of your brand, as well as its functional and emotional benefits, are examined and evaluated, the result of which is awareness of the “concept and meaning of the brand”.
Brand Communication Strategy
A communication strategy is a plan to achieve the brand’s communication goals. This program is used in the review and development of internal communications, marketing communications and public relations.
The four basic elements of communication strategy are: communication objectives, target audiences, communication plan and communication channels.
